Huntington's Disease · RNA Therapeutics · Two Year Partnership
A first in class approach to Huntington's disease deserves a presence to match.
Vico Therapeutics is pioneering antisense oligonucleotide therapies that target the root cause of Huntington's disease and spinocerebellar ataxias. Over two years, we built the complete system, from narrative through every visual touchpoint.
The Company
Vico is a neurology genetic medicine company headquartered in Leiden, The Netherlands. Its lead candidate, VO659, uses allele preferential targeting to reduce toxic mutant protein while preserving normal protein function. One molecule, with the potential to address nine polyglutamine diseases.
Vico has announced positive interim Phase 1/2a data. This is not incremental science.
The Challenge
When a company does something no one else has done, its materials have to work harder. Investors, pharma partners, patients and families all need the same core story, each through a different lens. And as Vico hit clinical milestones, that story had to evolve without losing its center.
The Approach
We started with the narrative. Why does targeting the CAG repeat expansion matter more than managing symptoms? How do you say one molecule could address nine diseases without it sounding like an overclaim?
Once the narrative was locked, every touchpoint was built on it.
What We Built
Built to evolve with the science.
01
Visual Identity
A system that signals the precision of the science and stands apart from interchangeable biotech looks.02
Mechanism of Action Artwork
Original MOA art an investor or partner can grasp in seconds, without oversimplifying the biology.03
Investor Presentations
Confidential and non confidential decks where every slide earns the next one.04
Website Design and Development
One site serving investors, scientists, and patients and families.05
Social Media Strategy
Monthly content, PR support and communications that keep Vico visible and consistent.06
Speaking and Visibility
Speaking slots, panels and podcasts that put Vico's leadership in front of the right audiences.
What executives say
What it's like on the other side.
“We've worked with Michelle from day one. She designed our logos, color scheme, and investor decks with creativity and sharp attention to detail. What stands out most is her collaborative approach. Michelle is a true partner who listens to feedback, makes thoughtful suggestions, and implements changes quickly. Her design instincts are exceptional. She consistently came back with multiple strong options that were hard to choose between. Our team has been impressed by both her talent and her responsiveness.”
Aaron Pelta, MBA
Chief Business Officer, Caldera Therapeutics“We didn't have the tools to best communicate our story to the world. Michelle helped us elevate our online presence, improve our pitch decks, and really tell the story in the way it deserves to be told. Our website is a complete transformation, and our corporate deck did a complete 180. The material was always there, but the presentation matters so much. That's where Michelle has been really helpful. She understood what we needed straight away and went over and above. When we're presenting to an investor the next day and I send the deck a few hours before, she turns it around and pays attention to every detail. She's truly an extension of our team, and it was very clear she was the winner out of all the options we looked at.”
Prarthana Khanna
Corporate Business Development & Strategy, Vico Therapeutics“We came to Michelle with a website that needed clarity, structure, and a stronger reflection of who we are as a company. She took the time to understand our vision and transformed it into a site that is not only visually compelling but strategically aligned with our goals. Beyond the website, Michelle created custom mechanism of action illustrations that brought our science to life visually, redesigned our investor presentation, and helped us sharpen the narrative that ties it all together. Having one partner who understands both the science and the story made a real difference. Her collaborative approach made the entire process smooth, insightful, and genuinely enjoyable. We couldn't be more pleased with the final product or the partnership we built along the way.”
Meredith Matt
Director, Finance & Business Operations, NextPoint Therapeutics“Michelle helped us do a complete refresh of our pitch deck for a high visibility life science funding conference on short notice. She brought a new framework and new graphics that elevated the whole presentation. What we really liked was being able to brainstorm through the difficult parts collaboratively and efficiently with Michelle in real time. It was a great experience and the results were outstanding.”
Scott Thacher, Ph.D.
Founder & CEO, Orphagen Pharmaceuticals“My superpower is coaching nonprofits. It's not figuring out what my brand looks like. I was literally about to quit, stuck in the minutia of things I didn't understand and didn't want to learn. Michelle came in and said, 'I got you.' She took what was in my brain and created it. When she sent that logo, it was exactly what the brand is supposed to feel like. Working with her is totally collaborative. She checks her ego at the door. It's all about the customer, all about the deliverables. She moved me from one platform to another seamlessly, kept the brand looking beautiful, and let me stay in my lane while she handled everything behind the scenes. Now when I send a new client to my website, I'm so proud of it. Don't hesitate. Don't walk. Run.”
Robin Berlinski
CEO, The Abundant Nonprofit“From my very first conversation with Michelle, I felt inspired and energized. I was launching a new biotech consulting company and it was important to partner with someone who has deep expertise in the industry, a modern design approach, and an efficient process. Michelle was the perfect fit. She took my vision and brought it to life in a way that felt fresh, creative, and impactful.”
Rachel Eides Goberstein
CEO, Raygo Strategy“Michelle has a keen talent for visual storytelling. We've worked together on biotech projects for over 10 years across five different companies, and I continue to be impressed by her ability to take on an established brand and create fresh materials or build something entirely from scratch. Every time, she delivers.”
Michelle Avery, Ph.D.
SVP, Corporate Affairs, Quotient Therapeutics“As a marketing consultant, I've partnered with Majestic View on several projects, from full brand identity and logo design to color palettes and marketing collateral. They're truly a joy to work with. The team is creative, responsive, and great at turning even loosely defined ideas into designs that feel spot on. Communication was always clear and easy, and every project came together beautifully. I've been thrilled with the results and wouldn't hesitate to work with them again.”
Michelle Vierra
Founder, Vierra Marketing“Michelle was an exceptional partner in bringing my website to life. She took the time to truly understand my vision and translated it into a site that feels uniquely true to my brand. Michelle's creativity, patience and thoughtful guidance made the process seamless. I would wholeheartedly recommend Michelle to anyone looking to build a standout website.”
Lauren Arnold
CEO, LA Communications
Every executive I work with says the same thing afterward: