Multiomics & Bioinformatics · US Market Launch · Full Rebrand
Repositioning a global genomics leader to win in the US market.
When MedGenome launched its US arm, the existing look and message spoke to the Indian market, not to American pharma, academic and research audiences. We rebuilt everything from the ground up.
The Company
Signios Bio, formerly the US division of MedGenome, is a multiomics and bioinformatics company in Foster City, California. It provides sequencing, AI driven bioinformatics and multiomics solutions to institutions and biopharma companies including Lilly, Genentech, Amgen, Gilead, Dana Farber, Stanford and UCSF.
The Challenge
MedGenome had deep scientific expertise and an impressive global client base. But the messaging, visual identity and positioning were built for a different market. US pharma companies, research institutions and CROs weren't seeing a peer.
The problem wasn't the science. It was how the story was told. Signios needed to look like it belonged in Foster City, without abandoning its MedGenome heritage.
The Approach
We started with executive positioning interviews. What makes their multiomics approach different? How should US customers see them versus the competition? How does Signios relate to MedGenome?
Those interviews surfaced the narrative everything else was built on: "The Science of Signals, The Promise of Cures."
What We Built
A company the US market didn't have to decode.
Six workstreams. Four audiences. One story.
01
Visual Identity
A new system positioning Signios as a US precision medicine company powered by global scale.02
Website Design and Development
A multi page site for academic institutions, pharma and biotech, clinical and diagnostic labs, and CROs.03
HubSpot Marketing Templates
Email and landing page templates that carry the same visual language everywhere.04
Presentation Templates
Standardized decks for sales and executive teams.05
Print Materials
Brochures, sell sheets and collateral for the US market.06
Conference Booth and One Pagers
Booth presence and leave behinds that work as one connected system.
What executives say
What it's like on the other side.
“We've worked with Michelle from day one. She designed our logos, color scheme, and investor decks with creativity and sharp attention to detail. What stands out most is her collaborative approach. Michelle is a true partner who listens to feedback, makes thoughtful suggestions, and implements changes quickly. Her design instincts are exceptional. She consistently came back with multiple strong options that were hard to choose between. Our team has been impressed by both her talent and her responsiveness.”
Aaron Pelta, MBA
Chief Business Officer, Caldera Therapeutics“We didn't have the tools to best communicate our story to the world. Michelle helped us elevate our online presence, improve our pitch decks, and really tell the story in the way it deserves to be told. Our website is a complete transformation, and our corporate deck did a complete 180. The material was always there, but the presentation matters so much. That's where Michelle has been really helpful. She understood what we needed straight away and went over and above. When we're presenting to an investor the next day and I send the deck a few hours before, she turns it around and pays attention to every detail. She's truly an extension of our team, and it was very clear she was the winner out of all the options we looked at.”
Prarthana Khanna
Corporate Business Development & Strategy, Vico Therapeutics“We came to Michelle with a website that needed clarity, structure, and a stronger reflection of who we are as a company. She took the time to understand our vision and transformed it into a site that is not only visually compelling but strategically aligned with our goals. Beyond the website, Michelle created custom mechanism of action illustrations that brought our science to life visually, redesigned our investor presentation, and helped us sharpen the narrative that ties it all together. Having one partner who understands both the science and the story made a real difference. Her collaborative approach made the entire process smooth, insightful, and genuinely enjoyable. We couldn't be more pleased with the final product or the partnership we built along the way.”
Meredith Matt
Director, Finance & Business Operations, NextPoint Therapeutics“Michelle helped us do a complete refresh of our pitch deck for a high visibility life science funding conference on short notice. She brought a new framework and new graphics that elevated the whole presentation. What we really liked was being able to brainstorm through the difficult parts collaboratively and efficiently with Michelle in real time. It was a great experience and the results were outstanding.”
Scott Thacher, Ph.D.
Founder & CEO, Orphagen Pharmaceuticals“My superpower is coaching nonprofits. It's not figuring out what my brand looks like. I was literally about to quit, stuck in the minutia of things I didn't understand and didn't want to learn. Michelle came in and said, 'I got you.' She took what was in my brain and created it. When she sent that logo, it was exactly what the brand is supposed to feel like. Working with her is totally collaborative. She checks her ego at the door. It's all about the customer, all about the deliverables. She moved me from one platform to another seamlessly, kept the brand looking beautiful, and let me stay in my lane while she handled everything behind the scenes. Now when I send a new client to my website, I'm so proud of it. Don't hesitate. Don't walk. Run.”
Robin Berlinski
CEO, The Abundant Nonprofit“From my very first conversation with Michelle, I felt inspired and energized. I was launching a new biotech consulting company and it was important to partner with someone who has deep expertise in the industry, a modern design approach, and an efficient process. Michelle was the perfect fit. She took my vision and brought it to life in a way that felt fresh, creative, and impactful.”
Rachel Eides Goberstein
CEO, Raygo Strategy“Michelle has a keen talent for visual storytelling. We've worked together on biotech projects for over 10 years across five different companies, and I continue to be impressed by her ability to take on an established brand and create fresh materials or build something entirely from scratch. Every time, she delivers.”
Michelle Avery, Ph.D.
SVP, Corporate Affairs, Quotient Therapeutics“As a marketing consultant, I've partnered with Majestic View on several projects, from full brand identity and logo design to color palettes and marketing collateral. They're truly a joy to work with. The team is creative, responsive, and great at turning even loosely defined ideas into designs that feel spot on. Communication was always clear and easy, and every project came together beautifully. I've been thrilled with the results and wouldn't hesitate to work with them again.”
Michelle Vierra
Founder, Vierra Marketing“Michelle was an exceptional partner in bringing my website to life. She took the time to truly understand my vision and translated it into a site that feels uniquely true to my brand. Michelle's creativity, patience and thoughtful guidance made the process seamless. I would wholeheartedly recommend Michelle to anyone looking to build a standout website.”
Lauren Arnold
CEO, LA Communications
Every executive I work with says the same thing afterward: