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Your Logo Isn’t Just a Design—It’s the Start of Your Company’s Story
May 30, 2025
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A Logo Is a First Impression You Can’t Undo
In biotech and life sciences, perception isn’t just nice to have—it’s everything.
Before your audience reads your mission, understands your platform, or hears your pitch, they’ll see your logo. And in those first two seconds, they’ll make a judgment—cons...
Why I’m Starting This Blog (And What’s In It For You)
May 17, 2025
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After 18 years of working with some of the most brilliant minds in biotech and life sciences, I’ve seen a troubling pattern: Too many companies are held back — not by their science, their teams, or even their budgets — but by poor communication and underwhelming design.
I've seen groundbreaking res...
